About Me

Brandon Castillo

UX Designer

Atlanta, GA

I got into UX design because of a life-long love for problem-solving.

My 5-years of experience in working with small/medium-sized businesses has allowed me to take that love for solving problems to create products, services, and experiences that create tangible business results.

My current goal is to earn a position with an awesome design team to create stellar products, services, and businesses that customers love.

Experience

Lead Designer, Co-Founder

Sol Tacos & Tequila - Forsyth, GA

  • Co-founded full-service restaurant and grew it from $0 to $1.1 million in revenue in our first 12 months.
  • Coordinated user-centered design approach to developing branding, menu design, and website UX/UI design used by over 60,000 customers.
  • Created over 8 wireframes and prototypes of menu and website on Figma.
  • Facilitated customer and user research sessions to discover 3 key customer pain points.
  • Conducted rapid prototyping and usability testing for menu/website with over 50 users.
  • Recruited and trained front-of-house staff of 15 people.
June 2020 - Now

UX & Web Designer

Freelance - Atlanta, GA

  • Executed 10+ UX design projects for over 12 businesses in 6 different industries and used by more than 300,000 people.
  • Conducted business model canvas sessions with stakeholders to strategize product direction.
  • Managed product development with developers, graphic designers, photographers, and copywriters. 
  • Organized user research to collect qualitative and quantitative data from over 100 customers.
  • Improved responsiveness and usability of business websites, landing pages, and sales processes.
  • Increased customer conversion rate by 2.1 - 3.6% (average) for clients.
Oct 2017 - Now

iPhone Repair Specialist

Castillo Mobile - Marietta, OH

  • Repair service I started when I was 15
  • Diagnosing broken iPhones & cell phones
  • Ordering parts from suppliers
  • Repairing broken screens & batteries
  • Testing customer devices
Oct 2012 - Mar 2017
View Full Resume

Skills

User Interviewing
User Personas
Empathy Mapping
Wireframing
Client Meetings
HTML/CSS
Journey Mapping
English
Prototyping
Spanish
Business Model Canvas
Portugese

Tools

Figma
Pen & Paper
Post-Its
Webflow
Whiteboard
Google Docs

Hobbies

Avid soccer player
Intermediate hiker
Beginner rock climber
Hungry traveler
Total book worm
Brandon Castillo
UX Designer
Atlanta, GA
castillobrandon.com 2022