Process

Web Design Process

My evolving process used with clients to design & re-design websites.

1

Research & Discovery

  • Client's Business Goals
  • Business Model Canvas
  • Stakeholder Interviews
  • User Interviews
  • Usability Tests
  • KPIs & Key Metrics

2

Strategy

  • User Personas
  • User Journey Map
  • Product (Website) Strategy
  • SEO Strategy
  • Technical Requirements

3

Design & Prototype

  • User Flow
  • Sitemap
  • Wireframing
  • Logo & Branding
  • Stylesheet & UI Components on Figma
  • Prototype
  • Usability Testing
  • Content Requirements

4

Develop

  • Build site on Webflow
  • Upload Content
  • Interaction Animations
  • SEO Checklist
  • Mobile & Browser Testing
  • Publish Site
  • Install Data Tools
  • Usability Testing

5

Measure

  • KPI Review
  • Google Analytics Review
  • Usability Testing
  • Optimizations
Brandon Castillo
UX Designer
Atlanta, GA
castillobrandon.com 2022